About

I'm Carla Berger.

Ex-agency COO who now helps agency owners fix their backend so they can actually scale.

Most agency owners don’t need another sales funnel.

They need their business to stop falling apart behind the scenes.

You’ve got clients, revenue, and maybe even a team — but you’re still in the weeds. Projects are slipping through the cracks, you’re fixing things that shouldn’t be your problem, and your business can’t function without you.

That’s what I help you fix.

I spent years as the COO of a marketing agency

I led operations, hired teams, built systems, and made the business scalable — from the inside out.

Now, I help agency owners like you build that same operational foundation.

No fluff. No vague mindset hacks. Just real structure that actually works.

What I Believe...

If your business falls apart when you step away, it’s not a business — it’s a job with a fancy title.

You shouldn’t need 37 tools and 85 people to deliver great work.

Structure creates freedom.

Scaling should feel simpler, not more chaotic.

Operations is the real MVP of growth.

My Approach

No drama. No BS. Just systems, structure, and support that lets your business run without relying on you for everything.

Whether we work together through my 90-Day Scaling Accelerator, Private Coaching, or you bring me on as a Fractional COO — you’ll get clarity, confidence, and a backend that’s finally built to support real growth.

Why Me?

20 years of business experience — including 7 years running the ops of a fast-paced marketing agency
Built & led teams across strategy, delivery, and support
Certified in workflow optimization (and no, I don’t mean just dragging Asana cards around)
Known for being the person who actually gets it done — and tells you the truth